Australia using Public Diplomacy in an effective way

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Our plan 2014–16


Strengthen Australia's influence, reputation and relationships internationally by promoting a clear, creative and confident vision for Australia's international policy agenda that reflects our national interests and improves domestic understanding of DFAT's role.


DFAT will advance targeted public diplomacy initiatives which promote our economic, creative and cultural, sporting, innovation and science, and education assets to underline Australia's credentials as a destination for innovation, business, investment, tourism and study, and emphasise Australia's engagement with the Indo-Pacific region.

The objectives of DFAT's public diplomacy strategy are to:

  • promote Aust